{"title":"3rd Alarm","description":"","products":[{"product_id":"3rd-alarm-nz-merch-brews-and-hazard","title":"3rd Alarm: Brews and Hazard","description":"\u003cp\u003eIf you grew up in the 80s or 90s, chances are you spent a fair bit of time watching two blokes launch a bright orange Charger over anything that looked remotely jumpable.\u003c\/p\u003e\n\u003cp\u003eIt was one of Grandad's favourite shows. To be fair, it was probably his solution to parenting. Sit the kids in front of the TV and hope nobody broke a leg recreating it afterwards.\u003c\/p\u003e\n\u003cp\u003eThis tee is our little nod to those afternoons, with a firefighter twist. Part General Lee, part fire truck, and probably responsible for more workplace health and safety violations than we'd care to count.\u003c\/p\u003e\n\u003cp\u003eFeaturing a custom 3rd Alarm mash-up of coffee, horsepower and questionable decision-making.\u003c\/p\u003e\n\u003cp\u003eNo doors.\u003cbr\u003eNo seatbelts.\u003cbr\u003eNo risk assessment.\u003c\/p\u003e\n\u003cp\u003eJust Brews \u0026amp; Hazards.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are made from extra soft, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Relaxed, true-to-size \u0026amp; unisex\u003cbr\u003e🔥 Comfortable, soft \u0026amp; breathable\u003cbr\u003e🔥 Durable \u0026amp; high quality\u003c\/p\u003e\n\u003cp\u003eAll items are made to order for \u003cstrong\u003eNew Zealand customers only. \u003c\/strong\u003eEach tee is created specifically for each customer once an order is placed and take approx 5 - 10 business days to get to you. By doing this, it helps us keep quality high and waste low.\u003cbr\u003e\u003cbr\u003eFor all Australian orders, vist their website: \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/\"\u003e3rdalarmcoffee.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/Tee_Size_Chart.webp?v=1780533142\" target=\"_blank\" rel=\"noopener\"\u003eSize Chart\u003c\/a\u003e\u003c\/p\u003e","brand":"3rd Alarm","offers":[{"title":"White \/ XS","offer_id":47940369547415,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ S","offer_id":47940378427543,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ M","offer_id":47940378460311,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ L","offer_id":47940378493079,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ XL","offer_id":47940378525847,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 2XL","offer_id":47940378558615,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 3XL","offer_id":47940378591383,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 4XL","offer_id":47940378624151,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 5XL","offer_id":47940378656919,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/3rdAlarmBrewsandHazardBack.webp?v=1782083610"},{"product_id":"3rd-alarm-brews-and-hazard-copy","title":"3rd Alarm: Coffee and Western","description":"\u003cp\u003e\u003cspan\u003eThe Western Coffee Tee blends cowboy-inspired design with the culture of early mornings, strong coffee, and hard work. Built for firefighters, tradies, and coffee lovers who live a rugged, no-nonsense lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are made from extra soft, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Relaxed, true-to-size \u0026amp; unisex\u003cbr\u003e🔥 Comfortable, soft \u0026amp; breathable\u003cbr\u003e🔥 Durable \u0026amp; high quality\u003c\/p\u003e\n\u003cp\u003eAll items are made to order for \u003cstrong\u003eNew Zealand customers only. \u003c\/strong\u003eEach tee is created specifically for each customer once an order is placed and take approx 5 - 10 business days to get to you. By doing this, it helps us keep quality high and waste low.\u003cbr\u003e\u003cbr\u003eFor all Australian orders, vist their website: \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/\"\u003e3rdalarmcoffee.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/Tee_Size_Chart.webp?v=1780533142\" rel=\"noopener\" target=\"_blank\"\u003eSize Chart\u003c\/a\u003e\u003c\/p\u003e","brand":"3rd Alarm","offers":[{"title":"White \/ XS","offer_id":47940390060183,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ S","offer_id":47940390092951,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ M","offer_id":47940390125719,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ L","offer_id":47940390158487,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ XL","offer_id":47940390191255,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 2XL","offer_id":47940390224023,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 3XL","offer_id":47940390256791,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 4XL","offer_id":47940390289559,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 5XL","offer_id":47940390322327,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/3rdAlarmCoffeeandWesternBack.webp?v=1782084604"},{"product_id":"3rd-alarm-standard-issue","title":"3rd Alarm: Standard Issue","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome people buy T-shirts because they're fashionable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome buy them because every shirt they own smells vaguely like smoke, fuel, coffee, or disappointment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Standard Issue Tee is built for the second group.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt for firefighters, first responders, shift workers, and anyone trying to survive another tour with their sense of humour intact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComfortable, durable, firefighter blue, and ready for station life, coffee runs, and whatever nonsense the next shift decides to throw at you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are made from extra soft, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Relaxed, true-to-size \u0026amp; unisex\u003cbr\u003e🔥 Comfortable, soft \u0026amp; breathable\u003cbr\u003e🔥 Durable \u0026amp; high quality\u003c\/p\u003e\n\u003cp\u003eAll items are made to order for \u003cstrong\u003eNew Zealand customers only. \u003c\/strong\u003eEach tee is created specifically for each customer once an order is placed and take approx 5 - 10 business days to get to you. By doing this, it helps us keep quality high and waste low.\u003cbr\u003e\u003cbr\u003eFor all Australian orders, vist their website: \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/\"\u003e3rdalarmcoffee.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/Tee_Size_Chart.webp?v=1780533142\" rel=\"noopener\" target=\"_blank\"\u003eSize Chart\u003c\/a\u003e\u003c\/p\u003e","brand":"3rd Alarm","offers":[{"title":"Blue \/ XS","offer_id":47940395237527,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ S","offer_id":47940398842007,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ M","offer_id":47940398874775,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ L","offer_id":47940398907543,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ XL","offer_id":47940398940311,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":47940398973079,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 3XL","offer_id":47940399005847,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 4XL","offer_id":47940399038615,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Blue \/ 5XL","offer_id":47940399071383,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/3rdAlarmClassicTeeBack.webp?v=1782084699"},{"product_id":"3rd-alarm-beanie-mcbones","title":"3rd Alarm: Beanie McBones","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEveryone knows a Beanie McBones. He's the guy down the end of your street, just sittin' on his front porch drinkin' his coffee. Beanie pulled down low. All bony-like. What a guy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are made from extra soft, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Relaxed, true-to-size \u0026amp; unisex\u003cbr\u003e🔥 Comfortable, soft \u0026amp; breathable\u003cbr\u003e🔥 Durable \u0026amp; high quality\u003c\/p\u003e\n\u003cp\u003eAll items are made to order for \u003cstrong\u003eNew Zealand customers only. \u003c\/strong\u003eEach tee is created specifically for each customer once an order is placed and take approx 5 - 10 business days to get to you. By doing this, it helps us keep quality high and waste low.\u003cbr\u003e\u003cbr\u003eFor all Australian orders, vist their website: \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/\"\u003e3rdalarmcoffee.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/Tee_Size_Chart.webp?v=1780533142\" rel=\"noopener\" target=\"_blank\"\u003eSize Chart\u003c\/a\u003e\u003c\/p\u003e","brand":"3rd Alarm","offers":[{"title":"Black \/ XS","offer_id":47940400054423,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ S","offer_id":47940404052119,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ M","offer_id":47940404084887,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ L","offer_id":47940404117655,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ XL","offer_id":47940404150423,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47940404183191,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 3XL","offer_id":47940404215959,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 4XL","offer_id":47940404248727,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 5XL","offer_id":47940404281495,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/3rdAlarmBeanieSkullBack.webp?v=1782084860"},{"product_id":"3rd-alarm-ride-like-its-a-turnout","title":"3rd Alarm: Ride like it's a turnout","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWe all know how to ride as if it’s a turnout - drive to the conditions, follow local road rules, and always stop at red lights. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt also helps to have a recently promoted Station Officer barking instructions as if you were a new recruit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are made from extra soft, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Relaxed, true-to-size \u0026amp; unisex\u003cbr\u003e🔥 Comfortable, soft \u0026amp; breathable\u003cbr\u003e🔥 Durable \u0026amp; high quality\u003c\/p\u003e\n\u003cp\u003eAll items are made to order for \u003cstrong\u003eNew Zealand customers only. \u003c\/strong\u003eEach tee is created specifically for each customer once an order is placed and take approx 5 - 10 business days to get to you. By doing this, it helps us keep quality high and waste low.\u003cbr\u003e\u003cbr\u003eFor all Australian orders, vist their website: \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/\"\u003e3rdalarmcoffee.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/Tee_Size_Chart.webp?v=1780533142\" rel=\"noopener\" target=\"_blank\"\u003eSize Chart\u003c\/a\u003e\u003c\/p\u003e","brand":"3rd Alarm","offers":[{"title":"Black \/ XS","offer_id":47940405100695,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ S","offer_id":47940405133463,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ M","offer_id":47940405166231,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ L","offer_id":47940405198999,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ XL","offer_id":47940405231767,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47940405264535,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 3XL","offer_id":47940405297303,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 4XL","offer_id":47940405330071,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 5XL","offer_id":47940405362839,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/3rdAlarmBeanieTurnoutBack.webp?v=1782085007"},{"product_id":"3rd-alarm-smoke-eaters-social-club","title":"3rd Alarm: Smoke Eaters Social Club","description":"\u003cp\u003eA nod to Australian firefighter legacy. We’ve been officially eatin’ smoke in this great country since the first fire station was established in 1857 at Haymarket, Sydney.\u003c\/p\u003e\n\u003cp\u003eThis isn’t just a t-shirt—it’s a badge of identity.\u003c\/p\u003e\n\u003cp\u003eThe Smoke Eaters Social Club tee is designed for firefighters, first responders, and those who live the job. Inspired by firehouse culture and coffee-fuelled shifts, this shirt represents the crew, the grind, and the lifestyle that comes with it.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese are made from extra soft, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e🔥 Relaxed, true-to-size \u0026amp; unisex\u003cbr\u003e🔥 Comfortable, soft \u0026amp; breathable\u003cbr\u003e🔥 Durable \u0026amp; high quality\u003c\/p\u003e\n\u003cp\u003eAll items are made to order for \u003cstrong\u003eNew Zealand customers only. \u003c\/strong\u003eEach tee is created specifically for each customer once an order is placed and take approx 5 - 10 business days to get to you. By doing this, it helps us keep quality high and waste low.\u003cbr\u003e\u003cbr\u003eFor all Australian orders, vist their website: \u003ca href=\"https:\/\/3rdalarmcoffee.com.au\/\"\u003e3rdalarmcoffee.com.au\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/Tee_Size_Chart.webp?v=1780533142\" rel=\"noopener\" target=\"_blank\"\u003eSize Chart\u003c\/a\u003e\u003c\/p\u003e","brand":"3rd Alarm","offers":[{"title":"Black \/ XS","offer_id":47940408213655,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ S","offer_id":47940408246423,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ M","offer_id":47940408279191,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ L","offer_id":47940408311959,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ XL","offer_id":47940408344727,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47940408377495,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 3XL","offer_id":47940408410263,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 4XL","offer_id":47940408443031,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 5XL","offer_id":47940408475799,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/files\/3rdAlarmSmokeEatersBack.webp?v=1782085078"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4100\/2135\/collections\/OA_Shops_Icons_ec1774a7-9df8-44cb-ae4a-8fa4bd4a1cf7.png?v=1782084503","url":"https:\/\/www.otautahiapparel.co.nz\/collections\/3rd-alarm.oembed","provider":"Ōtautahi Apparel","version":"1.0","type":"link"}