Kaitiakitanga
'Sustainability' can be a little overused and sometimes a bit misleading, so we follow Kaitiakitanga.
Kaitiakitanga is about guardianship and protection of the environment. This isn't just something for Māori but all humans who actually care about their impact now and into the future.
As tangata whenua, Māori believe in taking care of the environment not just now, but for future generations.
That's why we care about where we get our kākahu.
85% OF FAST FASHION ENDS UP IN LANDFILL. YUCK.
Traditional fashion production often results in overstock, with reports that out of all textiles made each year, 85% end up in landfill or incinerated. That's crazy!
Approx. 180,000 tonnes of textile and clothing waste is being dumped in New Zealand landfills every year. This is about 34kg each year for every person living in New Zealand!
So how do we make a change and not add to the pile?
We start by ensuring we sell high quality, durable clothes.
They'll last longer and that means you'll wear them longer too.
We also offer a pre-order model to help reduce our waste. By pre-ordering you help us reduce overproduction and we only produce what's needed.
By producing only what's needed, we can reduce waste, improve quality, support fair labour practices, all while saving some money. Nice!
Not sure about you, but we like the sound of that.
We proudly work with ImpacTex, a New Zealand-owned leader in textile recycling. Through their innovative approach to textile recycling and recovery, ImpacTex increases the lifespan of unwanted garments, uniforms, linen and textiles through 100% recycled and 100% recyclable panels.
Supplier Certifications.
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This means you can have full confidence that every component, down to the smallest thread, button, and accessory (even the heat set print), has undergone rigorous testing to ensure the absence of harmful substances.
This means the clothes are harmless to your health.
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WRAP, the only independent global organisation of its kind, advances safe, lawful, humane, and ethical practices in production facilities, benefiting workers, manufacturers, buyers, and consumers through socially responsible supply chains worldwide.
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This is a global business association dedicated to helping companies improve their environmental, social, and governance performance across supply chains.
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A network of 2,500+ members committed to cotton that is grown to the Better Cotton Initiative (BCI) Standard, which supports and trains farmers to:
Protect the environment
Develop equitable working practices
Improve resilience and income
This standard is a rigorous, accountable and transparent approach to more sustainable cotton farming.
