Custom gear people actually want to wear.
Ōtautahi Apparel was built from the same energy that drives our retail brand, CHOOSE SARCASM.
CHOOSE SARCASM is our comfort clothing brand with over 100+ five star reviews, we've made over 600 orders and sent them all over Aotearoa and the world, covering every state of Australia, the UK, Germany, Singapore, the USA and more!
We were being asked more and more if we could make gear for a small business, an event or a community group. So we started to use our connections and suppliers to help make high quality custom gear that people actually wanted to wear.
We wanted to bring the same creativity, attention to detail, and quality to our custom work, creating apparel that’s made for your team, your kaupapa, and your community.
Proudly whānau run and Māori owned, Ōtautahi Apparel has one simple goal:
Make gear that feels good, looks good, and lasts.
Whether it’s for your business, organisation, kapa haka group, or event, we’ll help you create apparel that people wear proudly.
Why we care.
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We've found that if it doesn’t look good, it won’t get worn.
We design and print gear that people actually want to show off, not just tick off a uniform list.
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Your gear should feel as good as it looks.
We choose fabrics and fits that move with you, not against you. Because comfort isn’t optional, it’s essential.
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Better fabrics, better choices, less waste.
From printing locally to working with certified suppliers, we’re committed to doing things that give back, not take away.
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No fluff. No hidden costs. No overpromises.
Just great service, fair pricing, and custom gear that speaks for itself.
What we do.
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Based in Whangārei, New Zealand, SupaColour create the best quality heat transfers on the market.
They use the best water-based inks and adhesives to ensure every print looks vibrant, and stands the test of time.
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We partner with a fellow Ngāi Tahu–owned business to deliver embroidery of true retail quality.
From small runs to large orders, your brand is in good hands.
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Sublimation is a process where designs are heat-infused into the fabric itself, creating long-lasting, vibrant colour that won’t crack or fade (think bowling shirts).
We have access to a huge catalogue of sublimation products like kapa haka uniforms, custom fabrics, polos and more.
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Whether you're starting from scratch or just need a little help refining what you've already got, we can help with high quality design from our trusted and approved designers with collaborate with.
We can help with:
Concept and design support
Branding and artwork preparation
Print layout and file setup
Once we have your design finalised and approved, we work directly with the designer to ensure all final design files meet printing and production requirements and you don't have to do a thing!
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We work with some of New Zealand’s biggest apparel importers and we can supply high-quality blank apparel.
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We offer custom white labelling to help you create apparel that reflects your brand from the inside out.
This can be a woven label or a heat stamp.
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We can produce embroidery badges, branded pins and stickers that perfectly match your brand or help you expand your range.
These pieces are ideal for merch, uniforms, events or giveaways.
