Custom gear people actually
want to wear.
NO MOQS
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NO HIDDEN FEES
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NO MOQS 〰️ NO HIDDEN FEES 〰️
Ōtautahi Apparel was built from the same energy that drives our retail brand, CHOOSE SARCASM.
CHOOSE SARCASM is our comfort clothing brand with over 100+ five star reviews, we've made over 1,000 orders and sent them all over Aotearoa and the world, covering every state of Australia, the UK, Germany, Singapore, the USA and more!
We were being asked more and more if we could make gear for a small business, an event or a community group. So we started to use our connections and suppliers to help make high quality custom gear that people actually wanted to wear.
We wanted to bring the same creativity, attention to detail, and quality to our custom work, creating apparel that’s made for your team, your kaupapa, and your community.
Proudly whānau run and Māori owned, Ōtautahi Apparel has one simple goal:
Make gear that feels good, looks good, and lasts.
Whether it’s for your business, organisation, kapa haka group, or event, we’ll help you create apparel that people wear proudly.
What we do.
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Direct-to-Film (DTF) printing is a versatile, modern method ideal for short runs, full-colour designs, and quick turnaround.
With no screens or setup required, it’s cost-effective for small orders and works on most fabrics, light or dark.
DTF is perfect for detailed, on-demand custom printing.
We use SupaColour, who are based in Whangārei and their transfers have been lab-tested for durability and are certified to last 80+ washes without cracking or fading.
They use the best water-based inks and adhesives to ensure every print looks vibrant, and stands the test of time.
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We partner with another whānau owned business in Ōtautahi to deliver embroidery of true retail quality.
From small runs to large orders, your brand is in good hands.
For new customers there is a 1-off digitisation fee of $40. This cost covers the digitisation of your logo or design so the embroidery is clear and easy to read. No one likes a blurry logo.
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Sublimation is a process where designs are heat-infused into the fabric itself, creating long-lasting, vibrant colour that won’t crack or fade (think bowling shirts).
We have access to a huge catalogue of sublimation products like kapa haka uniforms, custom fabrics, polos and more.
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Whether you're starting from scratch or just need a little help refining what you've already got, we can help with high quality design from our trusted and approved designers with collaborate with.
We can help with:
Concept and design support
Branding and artwork preparation
Print layout and file setup
Once we have your design finalised and approved, we work directly with the designer to ensure all final design files meet printing and production requirements and you don't have to do a thing!
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We work with some of New Zealand’s biggest apparel importers and we can supply high-quality blank apparel.
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We offer custom white labelling to help you create apparel that reflects your brand from the inside out.
This can be a woven label or a heat stamp.
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Why we care.
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We've found that if it doesn’t look good, it won’t get worn.
We design and print gear that people actually want to show off, not just tick off a uniform list.
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Your gear should feel as good as it looks.
We choose fabrics and fits that move with you, not against you. Because comfort isn’t optional, it’s essential.
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Better fabrics, better choices, less waste.
From printing locally to working with certified suppliers, we’re committed to doing things that give back, not take away.
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No fluff. No hidden costs. No overpromises.
Just great service, fair pricing, and custom gear that speaks for itself.
What we offer.
We’re proud to partner with some of New Zealand’s biggest apparel importers which gives us access to a wide-range of garments.
We can source a wide range of garments and styles to suit any purpose, from streetwear and sportswear to uniforms and corporate attire and customise the gear to match your brand, budget and vision.
Our range includes:
Tees
Hoodies
Crewnecks
Polos
Corporate shirts and blouses
Workwear
Activewear
Outerwear (jackets, vests)
Caps, Beanies, Bucket Hats
Bags (tote bags, overnight bags)
Promotional Products.
We work with TRENDS to access Australasia’s largest ranges of promotional products and business gifts. With decades of experience and thousands of quality, ex-stock options, they set the benchmark for reliable, well-branded promo across Aotearoa, Australia and the Pacific.
It means more choice, faster turnaround, and products that actually do your brand justice.
Maxum is one of New Zealand’s leading wholesale suppliers of promotional products, with over 30 years in the game. They offer in-house branding like screenprinting, Supacolour, embroidery and engraving, giving us the flexibility to tailor products to suit your brand.
From on-trend pieces to tried-and-true classics, Maxum helps us deliver promo that stands out and holds up.
Your own shop, without the hastle.
Want to sell merch without building a website, buying stock, packing orders, or dealing with shipping?
We’ve got you.
Ōtautahi Apparel offers brands the option to run their own e-commerce store hosted on our website, all designed for businesses that want to sell great-looking merch without the admin.
Not everyone wants (or needs) a full e-commerce setup. No platforms to manage, no stock to hold, no fulfilment stress. We handle it all, so you can focus on your business.
What’s included:
Free store set up
No minimum orders
Access to NZ’s largest apparel and promotional suppliers
Orders produced on demand, so no need to hold stock
Shipped direct to your customers for you
No upfront cost or ongoing fees to have a store
I know. It does sound too good to be true.
If you’re interested in custom gear and your own online store, without the hassle, let’s kōrero.
